Food delivery app

Foodora

Foodora is a leading food delivery app in Sweden that connects users with local restaurants and grocery stores. It offers a seamless ordering experience with options for both delivery and pickup, making everyday shopping fast and convenient.

Lilac Flower
Lilac Flower
Lilac Flower

My Role

UX/UI Designer

Duration

6 weeks

Tools

Figma, Miro, Ps

Type

Redesign

Overview

/Challenge

/Challenge

/Challenge

To enhance the user experience by improving navigation, language accessibility, and food category organization based on user feedback and research.

/Solution

/Solution

/Solution

We redesigned the menu layout for clarity, introduced an initial language selection screen, and added a dedicated vegan food category to better serve diverse user needs.

Research

The research revealed that users needed a simpler menu layout, easier language selection, and better food categorization. Key findings included navigation issues, language barriers, and the demand for a dedicated vegan category.


Accessibility

Users struggled to find the language menu quickly, especially when ordering food in a hurry or for newly relocated immigrants.

Accessibility

Users struggled to find the language menu quickly, especially when ordering food in a hurry or for newly relocated immigrants.

Accessibility

Users struggled to find the language menu quickly, especially when ordering food in a hurry or for newly relocated immigrants.

User Satisfaction

User Satisfaction

User Satisfaction

Navigation Efficiency

Navigation Efficiency

Navigation Efficiency

Design

The design concept was to motivate users to take control of their health by setting personalized health goals, incorporating gamification, and making the tracking process enjoyable.

Results

  • Improved navigation by introducing a clear language selection screen at login.

  • Enhanced user satisfaction as participants found the app faster and easier to use.

  • Received positive feedback highlighting better accessibility for non-native speakers.their health management.