Mobile App

Lynk & Co

Lynk & Co is a mobile app that redefines car access through seamless car-sharing. With a stylish design and smart features, it lets users book, unlock, and drive cars while making it easy to share or borrow rides from the community.

Yellow Flower
Yellow Flower
Yellow Flower

My Role

UI/UX Designer

Duration

1 months

Tools

Figma, Miro, FigJam

Type

Redesign

Overview

/Challenge

/Challenge

/Challenge

To redesign the mobile app experience for car-sharing, addressing challenges around building user trust, encouraging engagement through gamification, and simplifying complex booking flows for a seamless experience.

/Solution

/Solution

/Solution

I redesigned the app with a sleek interface that highlighted trust, added gamification features to boost engagement, and streamlined the car-sharing experience for ease of use.

Research

My research, based on Google Play reviews, competitor analysis, and user behaviour insights, revealed a strong need for a more trustworthy and engaging car-sharing experience. Users wanted simpler booking, more control and transparency. Gamification and rewards also stood out as key motivators.

Trust & Transparency

Users emphasized the need for transparent sharing processes, including features like identity verification, car ratings, and clear owner controls.

Trust & Transparency

Users emphasized the need for transparent sharing processes, including features like identity verification, car ratings, and clear owner controls.

Trust & Transparency

Users emphasized the need for transparent sharing processes, including features like identity verification, car ratings, and clear owner controls.

Simplified Booking Flow

Simplified Booking Flow

Simplified Booking Flow

Gamification & Motivation

Gamification & Motivation

Gamification & Motivation

Design

The concept focused on creating a seamless and trustworthy car-sharing experience with gamified elements, transparent profiles, and intuitive map-based navigation for easier booking and sharing.

Results

  • IIncreased user engagement through intuitive navigation and personalised recommendations.

  • Enhanced social sharing features help foster a stronger sense of community.

  • Improved overall user satisfaction by incorporating user feedback into the design.